Wednesday, August 1, 2012

Humerous Insurance Ads a Miss for Most Insurance Companies

 With the exception of a few insurance discounters, funny insurance advertising is not paying off.  So, Nationwide Insurance has introduced a new campaign called "Join the Nation".   A more emotional "warm & fuzzy" approach aimed at generating an emotional connection to the insured; as we can read in this report from the USA Today:

Except for discounters, insurers' funny ads not paying off – USATODAY.com

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