With the exception of a few insurance discounters, funny insurance advertising is not paying off. So, Nationwide Insurance has introduced a new campaign called "Join the Nation". A more emotional "warm & fuzzy" approach aimed at generating an emotional connection to the insured; as we can read in this report from the USA Today:
Except for discounters, insurers' funny ads not paying off – USATODAY.com
No comments:
Post a Comment